Creating a new project now starts with a choice. You can have a conversation with Trbby to figure out your setup, or jump straight into a form if you already know what you need. Both paths cover the same ground: goal, voice, about, audience, and topics.

Trbby Interview (recommended)

Trbby guides you through setup as a conversation rather than a form. Asking one or two focused questions at a time across five areas: your project goal, who's doing the talking, what the project represents, who it's for, and what topics to track. It's more thorough and shaped around what you tell it, so the brief it builds is genuinely personalized.

Manual setup

Prefer to fill things in yourself? Manual setup gives you a straightforward form covering the same five areas. You set your about, pick a voice (person writing as "I" or brand writing as "we"), define your goals, describe your audience, and add discovery topics. The specific subjects Trbby will search to surface relevant content and inspiration for you.

Both modes cover the same five areas

Project goal: the outcomes you care about and what success looks like

Voice intent: whether content sounds like a person or a brand

About: who you are, your focus, story, and any links to promote

Audience: the people you want to reach

Topics: subjects Trbby searches to find relevant content and inspiration for you